LenDenClub collaborates with Samir Kochhar

LenDenClub, the peer-to-peer (P2P) lending platform, has teamed up with Indian actor and TV presenter Samir Kochhar to launch its first brand campaign. The new campaign aims to educate new era investors to invest in hassle-free P2P loans and allow higher returns compared to traditional asset classes such as debt mutual funds and FDs. “A fun video campaign is doing its part to grab the attention of the general public while encouraging them to choose LenDenClub as their investment option of choice,” the company said.

The campaign features Samir Kochhar as the protagonist engaging in fun public jokes to showcase the benefits of investing in peer-to-peer loans while highlighting LenDenClub’s product offerings. According to the company, with Samir Kochhar’s affiliation to many media and cricket worlds, the brand intends to attract people of all genders, especially salaried people, first-time investors, entrepreneurs and high-risk investors. . In addition, it also aims to build on the mass appeal of Kochhar among cricket fans.

This branded campaign is being introduced during the current cricket season to appeal to a large population of cricket fans. It is broadcast on various video streaming platforms throughout the cricket season. The campaign is currently running on LedDenClub’s YouTube, Facebook, LinkedIn, Instagram and Twitter pseudonyms.

“With the opening of the economy and the start of the cricket season, combined with the holiday, travel and wedding season, there are positive feelings across the country. We believe the time has come to launch our brand campaign to engage our millennial cricket fans. With this alliance, we aim to bring attention to peer-to-peer lending (P2P). The P2P loan is an investment that offers better returns compared to other traditional asset classes. Our campaign emphasizes that investors should invest in this new asset class with LenDenClub, which is a hassle-free investment platform that allows you to earn an estimated return of up to 12% per year ”, Bhavin Patel, co-founder and CEO, LenDenClub, said at the launch of the new campaign.

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