Finance and Insurance Organizations Transform Customer Experience with UserTesting | national company


UserTesting (NYSE: USER), a leader in video-based human insight, today announced that a growing number of financial institutions are turning to the UserTesting® Human Insight platform to create digitally-first customer experiences. . UserTesting now works with organizations in the financial services industry, including ATB Financial, Coinbase, Experian, Finastra, MetLife, Phoenix Group, and Wise.

Digital transformation has created both opportunities and challenges for retail banks, credit unions, insurance companies, fintech companies and more as they strive to meet the needs changing customers. The UserTesting Human Insight platform enables these types of organizations to see and hear their customers’ experiences as they interact with their apps, websites, and brands, enabling them to get the game-changing insights they need. to design, build and iterate on their client. large-scale experiments.

“Financial services organizations are capitalizing on the benefits that human insight brings to the table, particularly as they seek to innovate on digital lending and credit solutions, mobile banking and payments, the use of wallets digital, cryptocurrency and blockchain, peer-to-peer lending and more, to help them build their customer experience strategies,” said Michelle Huff, chief marketing officer at UserTesting. “We look forward to continuing to partner with our financial services customers as they create, transform and rethink their approaches to customer engagement.”

A recent Ernst & Young report indicates that financial services firms that put the needs of customers, employees and the community first typically outperform those that follow traditional shareholder-focused approaches to creating value.

With UserTesting, financial institutions have access to first-party data that allows them to build a new level of insight and empathy for their customers. By leveraging the power of video-based opt-in feedback during the digital transformation journey, financial services firms can stay agile as they adapt, pivot, and prioritize the development of new products and services, while ensuring that customer priorities come first. .

To learn more about how other financial services companies are using human knowledge, please join an Ask Me Anything virtual event where a panel of financial services experts will share their experiences on May 25 at 10:00 a.m. PT /1:00 p.m. ET. Register for the event here.

About User Testing

UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight platform leverages our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they want say and understand what it really is to be a customer. Unlike approaches that track user behavior and then try to infer what that behavior means, UserTesting reduces guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,300 clients, including more than half of the world’s 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, California. To learn more, visit

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CONTACT: UserTesting, Inc.

Chris Halcon


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SOURCE: UserTesting, Inc.

Copyright BusinessWire 2022.

PUBLISHED: 04/28/2022 09:00/DISC: 04/28/2022 09:02

Copyright BusinessWire 2022.

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